I don’t build brands. I build presence.
Whether you create products people treasure or services people invest in, your brand should stop the scroll and start conversions.
No more "meh" messaging. No more hiding behind beige. Just clarity, confidence, and branding that does the damn job.
I'm Lucille.
The rebel your brand needs.
15+ years of building brands that bite back. Fashion industry dropout turned design graduate turned brand strategist who learned the hard way that pretty doesn't pay bills—strategy does.
From styling product shoots to launching my own ventures to designing brand identities for founders doing exceptional work, every chapter taught me that success without the right brand is just hard work in disguise.
I started Heaps Nice because I was tired of watching brilliant humans water themselves down for mass appeal. Tired of exceptional products hiding behind amateur branding. Tired of premium services priced like commodities because their brand didn't command authority.
Here's what I believe...
Your brand should be as bold as your biggest goal. It should work while you sleep, sell while you scale, and position you exactly where you belong—leading your category.
WHO I DESIGN FOR
I design for founders who are done hiding behind 'it'll do' branding. The ones with receipts, results, and offerings so good they need their brand to match their excellence.
You're my people if:
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YOUR BUSINESS IS WORKING BUT YOUR BRAND ISN'T PULLING ITS WEIGHT
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YOU'VE OUTGROWN YOUR VISUAL IDENTITY AND EVERYONE CAN TELL
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YOU'RE UNDERPRICING BECAUSE YOUR BRAND DOESN'T REFLECT YOUR QUALITY
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YOU'RE READY FOR BRANDING THAT FINALLY DOES THE HEAVY LIFTING
Whether you're stocked in giant retailers or booked three months out, scaling a product line or building a service empire, you already know what you're doing. Now your brand needs to show it without you saying a word.
